Dummy Ads

Having now set its house in order, the Club entered the all-important phase of revenue generation this morning. The ‘dummy ads’ inserted in the side panel were explained to all present, the idea being to elicit everyone’s support and participation at building a common kitty for the larger good of all members. Yusuf Rassiwala (vice-chairman) was identified for administering and overseeing this crucial activity – of course, in close coordination with other members of the managing committee.
Essentially, the ‘dummy ads’ are just indicative of the space available and positioning of various insertions, potential advertisers who may be approached, the kind of revenue that can be expected from the products and services advertised, etc. It was also explained that nothing is fixed or final as every ad is open to negotiation as to its size, positioning and rates, since the blog has the inbuilt flexibility to accommodate all ads. However, we must try to avoid entertaining anything controversial or valued at less than Rs1,000 per insertion. Ideally we should aim at package deals for a year and an incentive of 10% would be given to whoever brings in ads. Yusuf Rassiwala (left) will have the final say in these matters.
Meanwhile, Neelam Garg ushered in her birthday (lead pic) with a box of chocolates – amidst much merriment, singing and the customary extra laugh after the exercises. She looked extra cheerful this morning. We join her in the celebration and wish her every happiness, good health, peace and contentment all her life. Happy Birthday, once again, Neelam Garg!
Dilip Babani:
Happy Birthday to Neelam-ji. God bless you. Choclate toh banta hai.